I happened to stumble up this campaign that made me kinda giggle, as I thought of all those student sitting in class surfing the web instead of listening to the teacher, or those who are supposed to be hard at work instead of checking the latest game scores.
Coke has came up with a banner across some of the popular sites that people visit (on and off their own time). It looks just like a regular leader board ad, but when clicked on turns into a spread sheet of numbers, sure to fool even the smarted by passer as long as they don't have the intentions of checking your work!
Take a look and let me know what you think
http://wwwawards.cpbgroup.com/awards/cokechillbanners.html
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