Gesture Technology is award winning gesture control techonology for interactive surfaces and is brought to you by the extremely creative mind of Phosphorus Media INC. founded by Jonathan Ingham They use interactive technology to engage audiences.
Phosphorus Media is in the business of: gesture recognition technology, image projection, multi-touch technology, 3D holographic imaging, mobile applications, directional sound and a think tank for new media technologies.
He uses his patented GesturTek which has technology to project images onto the floors and walls, which allows passer-byers to be a part of the ad and control it by their movements, such as turning a page and moving objects around, but they do not require actual contact. It think that technology is bringing to life things we only thought could come alive in our wildest dreams, for the creative mind - this goes to show that they sky is the limit, and I am very excited and anxious to be in this particular field and can not wait to see what the future holds for interactive advertising.
A couple good examples that I have found of this include:
Ikea interactive wall ad:
http://www.youtube.com/watch?v=ls7_8Va5mbE
Adidas interactive floor campaign:
http://www.youtube.com/watch?v=xCdAdMua-j0&feature=fvst
Interactive floor campaign for Harley Davidson:
http://www.youtube.com/watch?v=p9WyItqwOkI&feature=related
I feel like I could go on about this amazingly brilliant technology for ever so I'm going to stop here and leave you with the link to their website, and maybe you can leave me a couple links to your favorite interactive sites, and let me know what you think,and if you are even remotely as excited about this as I am!
wwww.p15media.com
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