The Wrigley Company's Skittles have come up with a new way to interact with their consumers. They have came up with a touch campaign that is featured on youtube, it consist of a series of "commercials" where they ask you to put your finger on the screen, and the different people or ojects in the video will interact with you - the consumer.
I feel that this campaign is a little off base, which basically flows with the rest of the creative that they come up with for their campaigns. Some of these touch "commercials" are so out there they were banned like this one:
http://www.youtube.com/watch?v=UBHT7mcmsRQ&feature=related
Some of them are kinda cute - even though they are truely weird like this one:
http://www.youtube.com/watch?v=wnwEntgHyFI
And some - just plain stupid...like this one:
http://www.youtube.com/watch?v=oxcaMCgdkZ8
There are many more to choose from if you log onto youtube.com and type in skittles touch.
At first I thought this was a fake moking campaign but in the disclaimer it says thay are affilitated with the Wrigley company.
Lemme know what you think - and which one, if any is your favorite
HAHAHAHA!!!
ReplyDeleteToo funny! It actually felt like the cat-dude was licking my finger so I had to take my finger off the screen. Both touching ads did get pretty awkward but were entertaining, memorable, and interactive.
As for not being aired, I can see why. It still got the point across but didnt not appeal to the brand itself. If I didnt see skittles on the screen I wouldn't have known it was for skittles, the commercial did not resonate the brand, but either way was still fun times.
THE FILIPINO SENSATION
I loved this commercial! Kind of creepy when the guy starts licking your finger but still funny!
ReplyDeleteI agree with what your saying about the rest of their commercials being off base. The one with the kid that has the skittles tree growing out of him?
Great post Jaime. Thanks for sharing the video!