Recently while sifting threw Face Book I came across a great example of Geurilla Advertising. For those of you who do not know what Geurilla Advertising or marketing is he is a quick defination for you from the good people of wikipedia! " guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral " In this case it was totally interactive, and went viral; the outcome was definitely a crowd pleaser (especially for the ladies). If there was ever a way to get a bunch of ladies off the street do some exercise rapidly enough that they have no choice but to reach for your brand of bottled and readily available water this is the way to go! I give the people at Contrex Water a huge thumbs up - very entertaining.
https://www.facebook.com/photo.php?v=2510875977913
What do you think?
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