Geurilla Adverting

Recently while sifting threw Face Book I came across a great example of Geurilla Advertising.  For those of you who do not know what Geurilla Advertising or marketing is he is a quick defination for you from the good people of wikipedia!  " guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral "  In this case it was totally interactive, and went viral; the outcome was definitely a crowd pleaser (especially for the ladies).  If there was ever a way to get a bunch of ladies off the street do some exercise rapidly enough that they have no choice but to reach for your brand of  bottled and  readily available water this is the way to go!  I give the people at Contrex Water a huge thumbs up - very entertaining.


https://www.facebook.com/photo.php?v=2510875977913

What do you think?

Social Media Jungle!!

You have seen it a million times while surfing the web, some find it quite intrusive, or annoying, some people get just plain down right mad while trying to read an article and it all the sudden dissapears because of a silly little thing called a pop up.  Now don't get me wrong some people might actually like pop ups and find them exciting and funny, they may get excited to know that they are the chosen winner with in their area.
The web has changed a lot, I have found that with social media being so main stream I don't run across as many pop ups anymore, instead advertisers are now being smart and advertising where most people spend most of their time - sites like Facebook and Twitter.  These little advertisements are tiny and non intrusive, so you really don't mind them, unless they catch your eye for something, other wise you may just ignore them altogether.  
Last time we talked about sync ads, which is another clever way to advertise, we also have page take overs - where the ad takes up most of the page behind and all around the content of the page an example of this would be....

http://origin.demo.eyeblaster.com/DEUTSCHLAND/msn_creativezone/de/url/1108_hpto_gillette/

This ad is another example of a sync ad, as well as a page take over, if you notice it has the Gilette feel to the whole page while the content has nothing to do with Gillette or even shaving for that matter.

If you have some good examples of pop ups or page take overs please feel free to share them with me

the genius of BUD!!

Lets talk beer commercials - some of the most witty of the advertising world, maybe mostly due to the fact that its beer, its fun so lets have fun with our commercials.
Budweiser had some pretty fun campaigns that resonate with consumers even to this day you can still hear the mocking chatter of boys screaming Whassup!! while sticking their tongues out as far as they possible could and shaking their heads.  This campaign started in 1999 by the genius at DDP.  "Whassup!" won Cannes Grand Prix  award and the Grand Clio award, among others. In May 2006, the campaign was inducted into the CLIO Hall of Fame.   If you go to Youtube.com and type in this commercial you will be sure to find the original commercials and many variations and spoofs of it.
Another great commercial for Budwieser is the famous Bud frogs while they sit there on their lilly pads croaking BUD WISE ER!!! youtube it for a good laugh!  check out all the Bud commercials while your at it

Super Bowl commercials

So Ive been sitting here today thinking about some of my favorite all time commercials, which lead me to start thinking about the famous Super Bowl Commercials, and how people wait all year to see which brands are going to out do themselves with the commercial of the year!  I think that Super Bowl might just be the only program run on T.V that every single commercial is watched and the channel is not changed once, so with that in mind lets take a look at some of the best of the best Super Bowl commercials.
Ozzy and Justin Beiber
http://www.youtube.com/watch?v=pS9sUm5Y0sg 
Emenem Crystler
http://www.youtube.com/watch?v=iHozLw6f5rI Kid slaps man Doritos Commercial
http://www.youtube.com/watch?v=VxzhGPrHCKI
Alright you catch my drift by now.......let me know what some of your favorite Super Bowl Commercials are

Magical little things called Sync Ads

Of all my favorite types of Ads there are in this world - I am totally amazed with Sync Ads.  I just love the way you can have two different size ads on one page that totally interact together I think that this is genious!!  For those of you who are saying to yourself "what the heck is a Sync Ad?" let me fill you in!  There are so many different shapes and sizes you can use for your Sync Ad but it must consist of two....for example you can have a leader board and a skyscraper, a leader board and a big box, i think you catch my drift and if you find yourself once again wondering what I'm talking about - Google it!!
MediaMind.com is a great website to check out all sorts of different Ads once your on there click on Creative Zone and you can preview some of the top ads in the world.  One of the ads discussed in my class was this sync ad by Vimeo - I think that it is well done and the music in the ad is so catchy
http://www.mediamind.com/creative_zone/Vimto/index.html
Another example of a well done Sync Ad is:

http://origin.demo.eyeblaster.com/Ilan/kettel.html

I think you get my drift, but if not leave a comment and I will better explain it to ya!

Old Sprice Sea Captain Commercial

I have been a big fan of the new old spice commercials, I think that they are witty, unique, and absolutly funny.  However the new Old Spice Sea Captain commercial is not one for me.  I think that it makes absolutly no sense, as the rest also are very far fetched, this one though makes me want to switch the channel, and I am and always have been a commercial lover - so long as  they can keep my attention. 
Check it out for yourself and let me know your thoughts on it, while your at it - check out all the commercials in the new Old Spice campaign, and see how this one feels as though they are running out of good ideas, and just running with anything.  Please pick up the slack guys!!!
http://www.youtube.com/user/OldSpice?v=gzowzUsq6iY&feature=pyv&ad=15140495254&kw=new%20old%20spice%20commercial%202011