Pepsi goes Interactive

 BBDO Advertising agency came up with a brilliant interactive advertising for an account with Pepsi  that they put up in subways in Vancouver and Toronto.  This subway ad had a fully funcional head phone jack built right into it, so that you can listen to samples of the feature songs from pepsiaccess.ca which was a campaign in which you found pins on Pepsi products which were redeemable for access to music, concerts and events.  It think that this is a great idea for many different reasons... one it gives you something to do on your subway ride, while reaching a huge audience frequently for Pepsi, and people enjoy music, and especially new music so its would be fun to plug your headphones into a poster on a subway, and on those hot summer days while riding in a hot subway, when you get off the first thing your going to want to do is buy a nice refreshing Pepsi to cool yourself down!

let me know what you think (after you grab yourself a Pepsi!)