You have seen it a million times while surfing the web, some find it quite intrusive, or annoying, some people get just plain down right mad while trying to read an article and it all the sudden dissapears because of a silly little thing called a pop up. Now don't get me wrong some people might actually like pop ups and find them exciting and funny, they may get excited to know that they are the chosen winner with in their area.
The web has changed a lot, I have found that with social media being so main stream I don't run across as many pop ups anymore, instead advertisers are now being smart and advertising where most people spend most of their time - sites like Facebook and Twitter. These little advertisements are tiny and non intrusive, so you really don't mind them, unless they catch your eye for something, other wise you may just ignore them altogether.
Last time we talked about sync ads, which is another clever way to advertise, we also have page take overs - where the ad takes up most of the page behind and all around the content of the page an example of this would be....
http://origin.demo.eyeblaster.com/DEUTSCHLAND/msn_creativezone/de/url/1108_hpto_gillette/
This ad is another example of a sync ad, as well as a page take over, if you notice it has the Gilette feel to the whole page while the content has nothing to do with Gillette or even shaving for that matter.
If you have some good examples of pop ups or page take overs please feel free to share them with me
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