Skittles touch campaign

The Wrigley Company's Skittles  have come up with a new way to interact with their consumers.  They have came up with a touch campaign that is featured on youtube, it consist of a series of "commercials" where they ask you to put your finger on the screen, and the different people or ojects in the video will interact with you - the consumer.
I feel that this campaign is a little off base, which basically flows with the rest of the creative that they come up with  for their campaigns.  Some of these touch "commercials" are so out there they were banned like this one:
http://www.youtube.com/watch?v=UBHT7mcmsRQ&feature=related

Some of them are kinda cute - even though they are truely weird like this one:
http://www.youtube.com/watch?v=wnwEntgHyFI

And some - just plain stupid...like this one:
http://www.youtube.com/watch?v=oxcaMCgdkZ8
There are many more to choose from if you log onto youtube.com and type in skittles touch.
At first I thought this was a fake moking campaign but in the disclaimer it says thay are affilitated with the Wrigley company.

Lemme know what you think - and which one, if any is your favorite

Interactive digital billbaords and transit shelters

Marketers are looking for ways to catch your attention, and it seems like everyday it seems like they are coming up with more new and exciting ways to get the attention of their target markets.  While researching for this blog I have come across many interesting and fun billboard and transit shelter examples that make me wish that Windsor was a lot more fun and that sometimes if they had advertising such as these - that I had to take the bus more often.  these interactive transit shelters is a great way to pass the time while waiting for a bus or subway - or just to hide out from the rain, wind, or snow on a walk to or from somewhere. 
There are a couple of graffiti transit shelters that actually allow you to put grafetti on them, having this around here would keep some of those "grafetti artists" out of trouble by letting them get their artistic creativity out on something that is highly legal and encouraged to do!
Here are some of my favorite examples:  this first one allows you to write on the cast (brings you back to the days when it seemed all your friends or yourself was such a klutz, seemed like you were always signing someones cast)

this one for Johnson and Johnson self tanner allows you to visualize how dark you would like your tan to be - then you can pick the right shade for you,

this one is a game that you can play to pass the time while waiting for a bus - sponsored by yahoo

If you have a favorite let me know about it!!

Pepsi goes Interactive

 BBDO Advertising agency came up with a brilliant interactive advertising for an account with Pepsi  that they put up in subways in Vancouver and Toronto.  This subway ad had a fully funcional head phone jack built right into it, so that you can listen to samples of the feature songs from pepsiaccess.ca which was a campaign in which you found pins on Pepsi products which were redeemable for access to music, concerts and events.  It think that this is a great idea for many different reasons... one it gives you something to do on your subway ride, while reaching a huge audience frequently for Pepsi, and people enjoy music, and especially new music so its would be fun to plug your headphones into a poster on a subway, and on those hot summer days while riding in a hot subway, when you get off the first thing your going to want to do is buy a nice refreshing Pepsi to cool yourself down!

let me know what you think (after you grab yourself a Pepsi!)

Gesture technology

Gesture Technology is award winning gesture control techonology for interactive surfaces and  is brought to you by the extremely creative mind of Phosphorus Media INC. founded by Jonathan Ingham They use interactive technology to engage audiences. 
Phosphorus Media is in the business of: gesture recognition technology, image projection, multi-touch technology, 3D holographic imaging, mobile applications, directional sound and a think tank for new media technologies.
He uses his patented GesturTek which has technology to project images onto the floors and walls, which allows passer-byers to be a part of the ad and control it by their movements, such as turning a page and moving objects around, but they do not require actual contact.  It think that technology is bringing to life things we only thought could come alive in our wildest dreams, for the creative mind - this goes to show that they sky is the limit, and I am very excited and anxious to be in this particular field and can not wait to see what the future holds for interactive advertising.

A couple good examples that I have found of this include:

Ikea interactive wall ad:
http://www.youtube.com/watch?v=ls7_8Va5mbE

Adidas interactive floor campaign:
http://www.youtube.com/watch?v=xCdAdMua-j0&feature=fvst
Interactive floor campaign for Harley Davidson:
http://www.youtube.com/watch?v=p9WyItqwOkI&feature=related

I feel like I could go on about this amazingly brilliant technology for ever so I'm going to stop here and leave you with the link to their website, and maybe you can leave me a couple links to your favorite interactive sites, and let me know what you think,and if you are even remotely as excited about this as I am!
wwww.p15media.com 

Coke Zero Chill Banners

I happened to stumble up this campaign that made me kinda giggle, as I thought of all those student sitting in class surfing the web instead of listening to the teacher, or those who are supposed to be hard at work instead of checking the latest game scores. 
Coke has came up with a banner across some of the popular sites that people visit (on and off their own time).  It looks just like a regular leader board ad, but when clicked on turns into a spread sheet of numbers, sure to fool even the smarted by passer as long as they don't have the intentions of checking your work!
Take a look and let me know what you think

http://wwwawards.cpbgroup.com/awards/cokechillbanners.html

Geurilla Adverting

Recently while sifting threw Face Book I came across a great example of Geurilla Advertising.  For those of you who do not know what Geurilla Advertising or marketing is he is a quick defination for you from the good people of wikipedia!  " guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral "  In this case it was totally interactive, and went viral; the outcome was definitely a crowd pleaser (especially for the ladies).  If there was ever a way to get a bunch of ladies off the street do some exercise rapidly enough that they have no choice but to reach for your brand of  bottled and  readily available water this is the way to go!  I give the people at Contrex Water a huge thumbs up - very entertaining.


https://www.facebook.com/photo.php?v=2510875977913

What do you think?

Social Media Jungle!!

You have seen it a million times while surfing the web, some find it quite intrusive, or annoying, some people get just plain down right mad while trying to read an article and it all the sudden dissapears because of a silly little thing called a pop up.  Now don't get me wrong some people might actually like pop ups and find them exciting and funny, they may get excited to know that they are the chosen winner with in their area.
The web has changed a lot, I have found that with social media being so main stream I don't run across as many pop ups anymore, instead advertisers are now being smart and advertising where most people spend most of their time - sites like Facebook and Twitter.  These little advertisements are tiny and non intrusive, so you really don't mind them, unless they catch your eye for something, other wise you may just ignore them altogether.  
Last time we talked about sync ads, which is another clever way to advertise, we also have page take overs - where the ad takes up most of the page behind and all around the content of the page an example of this would be....

http://origin.demo.eyeblaster.com/DEUTSCHLAND/msn_creativezone/de/url/1108_hpto_gillette/

This ad is another example of a sync ad, as well as a page take over, if you notice it has the Gilette feel to the whole page while the content has nothing to do with Gillette or even shaving for that matter.

If you have some good examples of pop ups or page take overs please feel free to share them with me